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This web site states the following, "Thank you for visiting our website." We noticed that the web page also said " The purpose of our website is to inform you." It also said " About our service and for you to contact us. By visiting this site we realise that you are concerned about your retirement plans. We understand that you are worried. That the plans you have in place are not performing. As well as you were promised. You may have other concerns such as. You may be put off as there is a lot of bad publicity. You may also be confused. Your name and email addr." The header had personal pensions as the highest ranking optimized keyword. It is followed by pensions, pensions advice, and pensions uk which isn't as ranked as highly as personal pensions. The next words dkfm.com uses is uk pension news. stakeholder was included and might not be viewed by search parsers.